Granito.ro
Complete digital presence for a natural stone supplier with 25 years of experience.Visual identity, website, social media and ads, built from scratch.
/ About the project
A supplier with 25 years of experience, no online presence and a name that meant nothing to buyers. Good material and experienced craftsmen, invisible to the right customers. We built Granito: identity, website, social media, ads.Within a few months, leads exceeded production capacity. The ads were paused until the team grew.
View live/ Project details
Name:Granito.ro, brand and digital presence
Client:Granito
Industry:Natural stone / Construction
Timeline:Since 2025
Outcome:From referral-only sales to a steady flow of online enquiries; campaigns were paused temporarily because demand exceeded capacity
Live:granito.ro
/ The challenge
The old name said nothing, and without a brand the business stayed invisible online. Selling premium stone online requires a trust the buyer can't verify by touching the material. And homeowners, contractors and designers all want different things from the same website.Three challenges that, left unsolved, block the sale before it starts.
/ What we built
The Granito brand
A new visual identity and a name that communicates directly: stone, premium, craftsmanship. Clear positioning in the natural stone segment, recognised by the buyer at first glance.
A website with the material as the hero
High-quality photo galleries, projects organised by category: cladding, countertops, stairs, fireplaces. The material speaks for itself, without tricks.
Campaigns for every segment
Different content and ads for homeowners, contractors and designers. Messages tuned to each one's language, instead of trying to fit everyone with the same ad.
/ How it works
The buyer discovers Granito through Google, social media or an ad. They land on the website, see the materials, the finished projects and the customisation options. They get in touch through the form, by phone or via Instagram DM.The digital presence keeps Granito on the radar throughout the decision cycle, until the buyer is ready to call.
/ Platforms and operations
Website
Built on a mature platform for SEO and easy updates. The client adds new projects to the catalogue without technical help.
Social media
Instagram and Facebook accounts with a steady publishing calendar. Posts that perform get boosted; the rest builds trust organically.
Ad campaigns
Google Ads on active search intent, Meta Ads for retargeting. Budgets allocated per segment and adjusted weekly based on performance.
